Works in Context
Rather than just list content produced, this portfolio shows how the content contributed to a larger strategic goal or thorny issue. Portfolio content examples are linked into some of these scenarios. Key Skills:
- Thought leadership in Artificial Intelligence (AI)
- Master Artificial Intelligence (AI) tools
- Create Buyer's Journey, Sales Journey, and Demand Gen Journey metered by leads, revenue, and competitive share growth
- Drive strategic business - not just marketing - goals including improved sales outcomes
- Shape and Turnaround Analyst and Influencer perceptions
- Win even David vs Goliath competitive battles
- Take products to top via core product marketing skills even against entrenched competition
- Create compelling content that convinces even skeptical prospects to engage