Works in Context

Rather than just list content produced, this portfolio shows how the content contributed to a larger strategic goal or thorny issue. Key Skills:

  • Drive strategic business - not just marketing - goals including improved sales outcomes
  • Take products to top via core product marketing skills even against entrenched competition
  • Create compelling content that convinces even skeptical prospects to engage
  • Drive revenue growth by partnering with Direct and Channels Sales teams¬†
  • Win even David vs Goliath competitive battles
  • Shape and Turnaround Analyst and Influencer perceptions¬†