Works in Context
Rather than just list content produced, this portfolio shows how the content contributed to a larger strategic goal or thorny issue. Key Skills:
- Drive strategic business - not just marketing - goals including improved sales outcomes
- Take products to top via core product marketing skills even against entrenched competition
- Create compelling content that convinces even skeptical prospects to engage
- Drive revenue growth by partnering with Direct and Channels Sales teams
- Win even David vs Goliath competitive battles
- Shape and Turnaround Analyst and Influencer perceptions