Take Products To Top

Skills Summary

With both a Stanford engineering and a development background, able to rapidly master a new product and assess its true value versus competitive offerings to prospect segments. Leveraging MBA marketing research focus, can help determine best land and expand path or help pivot to the right approach. Proven skills with leveraging bundles, solutions, pricing, services, and use cases that maximize value while minimizing development investment.

Scenario 1: Axiad was transitioning from a custom application provider to a SaaS provider of a powerful platform and standardized SaaS products. Response:

– Wrote nearly the entire website – exception is the partner section (www.axiad.com), including all products, solutions, etc.

• Created the core explainer video with AI to articulate the problem space and Axiad differentiators. Video is no longer publicly available but process is here: https://www.linkedin.com/pulse/leveraging-ai-product-marketing-michael-a-williams-mba/

– Created Use Cases (differentiated solutions for targeted prospect needs that only Axiad can provide). Sample:

• Authentication Lifecycle Management: http://revgrow.pro/wp-content/uploads/2026/05/UseCase-AuthMgmtLifecycle-Mar-2023.pdf
  • Articulates key differentiator of being able to manage authenticators at scale
• Pragmatic Phishing Resistance for Enterprises: http://revgrow.pro/wp-content/uploads/2026/05/UseCase-PragmaticPhishingResistance-Enterprise.pdf
  • Presents a quandary in the authentication technology landscape and how Axiad provides a range of solution
• PKI Modernization: http://revgrow.pro/wp-content/uploads/2026/05/UseCase-PKIModernization.pdf
  • Presents a quandary in the Enterprise authentication technology landscape and how Axiad provides a range of solution

– Innovated Demand Gen Awareness “Top 5” collateral set for campaigns

• Top 5 Reasons to Leapfrog to Phishing Resistant Authentication: http://revgrow.pro/wp-content/uploads/2026/05/Axiad-Top5-LeapfrogToPRA-v2.pdf
  • Articulates why skipping interim technologies is a good idea

Scenario 2: Axiad pivoted to Government / Critical Infrastructure verticals. Response:

– Created Use Cases (differentiated solutions for targeted prospect needs that only Axiad can provide). Sample:

• Passwordless for Air Gapped and Critical Infrastructure: http://revgrow.pro/wp-content/uploads/2026/05/Axiad-Brochure-Passwordless-Air-Gapped-Critical-Environments.pdf
  • Illustrates how a unique environment has unique attacks and so needs a different type of authentication
• Interim & Non-PIV Authentication: http://revgrow.pro/wp-content/uploads/2026/05/UseCase-InterimAuthentication-Federal.pdf
  • Solves an issue where a new Federal employee can be without authentication for up to 6 months
• Pragmatic Phishing Resistance for Government: http://revgrow.pro/wp-content/uploads/2026/05/UseCase-PragmaticPhishingResistance-Government.pdf
  • Presents a quandary in the Government authentication technology landscape and how Axiad provides a range of solutions

Scenario 3: Axiad needs to provide thought leadership and to sway organizations to "leapfrog" to passwordless authentication. Response: 

– Top 5 Flyers with a unique spin:

• Response to OMB memo: http://revgrow.pro/wp-content/uploads/2026/05/Axiad-Top5-ResponsetoOMBMemo.pdf
  • Analyzes needs highlighted in memo and how they can be addressed
• Unify Microsoft credentials: http://revgrow.pro/wp-content/uploads/2026/05/Axiad-Top5-UnifyMicrosoftCredentials-v2.pdf
  • Discusses how to conveniently unify Microsoft credentials and increase security
• Hidden costs of authentication: http://revgrow.pro/wp-content/uploads/2026/05/Axiad-Top5-StreamlineAuthentication-v2.pdf
  • Discusses how streamlining authentication both increases security and minimizes significant hidden costs

Proof point: have led over 20 products and companies to market and thought leadership versus larger, entrenched competition.