Leverage Wide Range of AI Tools
Utilize AI tools to increase quality, efficiency, and visual appeal
Skills Summary
Leverage AI to:
- Expedite product marketing, marketing, and competitive analysis tasks.
- Ensure that AI bias is eliminated.
- Instrument content to rank products more highly in GenAI.
Advanced AI Usage: Making AI more efficient and trustworthy.
- AI LLM Prompt to Switch Roles from Analyst to Financial Analyst (quantitative) to Marketing modes (based on ChatGPT): https://www.linkedin.com/posts/williamsma_ai-aisecurity-activity-7384582576054681600-RtZv
- Top 5 Ways to Leverage AI in marketing (applies to all GenAIs - ChatGPT, Claude, Gemini, etc.): Provides tips for safe usage to protect IP, handle complex competitive analysis runs, and how to optimize GenAI scoring of your products: https://www.linkedin.com/posts/williamsma_cybersecurity-ai-aio-activity-7365835843162288129-NFbr
Leveraging AI in Marketing: Provide hands-on guidance on how to effectively leverage AI in Marketing.
- Creating a theoretical product data sheet that matches the top industry leaders: Leverage a GenAI (Gemini) and an image creator (Bing) to create a data sheet in around an hour: https://www.linkedin.com/pulse/leveraging-ai-collateral-michael-a-williams-cgrnc/
- Comparing how to make product demo videos with AI versus legacy tools. This is an earlier blog but discusses a range of tools and products: https://www.linkedin.com/pulse/leveraging-ai-product-marketing-michael-a-williams-mba/
Tools for Creating Videos: Leverage a range of tools to create videos - quick discussion of the top tools that I use.
- Canva: Canva is a general purpose creative tool with templates for command tasks such as creating a YouTube thumbnail. Canva is great for image and simple video creation. It has limits for complex videos that leverage multimedia or are greater than a few minutes long.
- CapCut: CapCut is a powerful yet simple video editor. With both an online and a desktop version, CapCut is also highly flexible. The online version can make videos that provide flexible AI-generated images. The desktop version can make multimedia videos over 3 minutes (up to hours). The only (slight) disadvantage is that it takes some time to become expert.
- Eleven Labs: Eleven Labs provides AI-generated sound tracks with a wide range of voices. With Eleven Labs, the need to work around pronunciations is minimized. The only disadvantage is that it is for subscription only.
- HeyGen: HeyGen is optimized for the creation of educational modules and videos. It has a range of high quality avatars and voices. It will also create complex videos with just a prompt. I made this example that combines multiple avatars: https://www.youtube.com/watch?v=7Am8N9rWA7E
- Leonardo AI: Provides free image to animation based on simple prompts. Can create in different styles and provide special effects.